"Halal, can it be me personally you are looking for? "

“Halal, can it be me personally you are looking for? “

This is a note that is clear not merely in the application, but in addition through Muzmatch’s advertising promotions.

In 2018, it launched ads regarding the London un derground with catchy phrases like “Halal, can it be me personally you are considering? October”

It established a campaign that is second January with likewise tongue-in-cheek taglines.

Younas stated the organization wished to released a good message that ended up being additionally funny.

“It is a part that, specifically for the Muslim part, does not get portrayed very often, ” he stated. “Unfortunately it really is often negative. We wanted to do things a little differently, freshen things up a little. “

He included that the response to the advertisements happens to be “overwhelmingly good, ” with loads of attention on Twitter and Instagram.

“clearly there have been a couple of EDL English Defense League, a far-right, Islamophobic organization types who fundamentally can’t stand any type of Muslim guide, ” he included. “We had a little bit of that, but which was 1% of this feedback we’d. “

Help from Silicon Valley

And the strategy certainly appears to be paying down.

In the summertime of 2017, Muzmatch had been accepted into Silicon Valley-based accelerator Y Combinator, who possess supported the kind of Airbnb, Dropbox, and Reddit and supply a community of resources and help for startups — in addition to investment.

“They spend $120,000 for 7% associated with the business, ” Younas explained. “13,000 businesses use, 800 are flown off to bay area for a job interview, and 100 are accepted. It really is harder to get involved with than Harvard. “

He included that Muzmatch had been the initial startup that is muslim-centric ever be supported by Y Combinator.Read more